Obviously you can't talk to 43 million uninsured people so find one
or a few who can serve as representative of the whole. Think about a
way to surprise us and tell your story in a way that is different
from how you would see it on the evening news or if Michael Moore
were telling it. How are the uninsured having an impact on our
economy in ways we don't usually think of (i.e., beyond emergency
rooms being used for primary care or mothers choosing welfare over
work because at least their kids will get some kind of health
Identify your audience from the start. No film can be marketed to
everyone, so think about whether you are preaching to the choir or
trying to influence legislators, medical professionals, small
business owners, etc. Are you trying to encourage change in one
community, one state or the country as a whole?
In terms of production, if your friends have no experience in film,
count on them to help with ideas, production assistance, outreach,
and helping to keep you motivated. Ideally get a real cameraperson.
If you shoot it yourself, practice a lot first (maybe doing some pre-
interviews with potential subjects) and invest in a good tripod. And
do get an experienced soundman. The biggest mistake of many
beginners is trying to do too much yourself when you really need to
focus on directing. So-so camerawork is forgiveable for a compelling
topic. Bad sound is not.