1. Yes, the filmmaker can offer more (or even ALL) of their percentage as affiliate commission. Distrify always pays the first 5% and the rest comes out of the filmmaker share.
2. We have a handy tool that lets you make an image version of your player so you can embed it in an email blast. You have to link it to the real player, since you cannot embed video in emails. Our partner Edinburgh International Film Festival used one in each of their email newsletters to great effect.