Thanks for dropping in, Phil. As we were able to witness, you already got quite a few sales during your launch. Could you share which of your 'products' of BEING SOLD are selling best?
Doug, while I know what you mean, I think 'middlemen' will remain very important people. Distrify can be a great outlet for distributors and other third-party rights holders, too. It's also an essential tool for the new generation of 'producers of marketing & distribution' (as Jon Reiss calls them).
The fanciest player won't help filmmakers if they fail to identify their target audiences and to keep these audiences 'entertained' over longer periods of time, far beyond the actual film. In the past, it was all too easy to blame broadcasters for not letting you reach your perceived audience. Under the new model, it's entirely up to you to figure out where to find the audience, and their judgement may well be as brutal as the one of that commissioning editor...
The D-Word may actually become one of the new middlemen once we've added enough Distrify widgets as well as editorial content and promotional options. Our community has the potential to be one of the key places where people watch independent documentaries.
Edited Mon 20 Jun 2011
by Ben Kempas