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Avatar_17f889c2a71a_64 Distrify and The D-Word announce strategic partnership

Members of The D-Word documentary community can now "sell movies socially" with Distrify. The Distrify player can easily be embedded in film profiles and postings on The D-Word.

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Kurt Engfehr
Mon 20 Jun 2011Link

looks amazing! very excited to see how it works out. great work everyone! reminds me of music players that are working with Facebook and other sites like Reverbnation. love all the info about the film on the player.

Edited Mon 20 Jun 2011 by Kurt Engfehr

Doug Block
Mon 20 Jun 2011Link

It's a really user and filmmaker friendly widget that is EXTREMELY exciting. F*ck the middlemen!!!


Phil Hawkins
Mon 20 Jun 2011Link

Hello! I'm Phil Hawkins, director of BEING SOLD. I thought I'd join in the discussion. If you have any questions about Distrify from a filmmaker's perspective drop me a tweet @philmblog

We have uploaded a documentary to the player called "How did they shoot a feature film in two days?". I hope you'll all enjoy it.

You can also re-watch the discussion about Distrify, The D-Word & Being Sold at http://www.beingsoldthemovie.com/live/ (click on videos and you'll be able to watch it on demand).

Cheers!


Ben Kempas
Mon 20 Jun 2011Link

Thanks for dropping in, Phil. As we were able to witness, you already got quite a few sales during your launch. Could you share which of your 'products' of BEING SOLD are selling best?

Doug, while I know what you mean, I think 'middlemen' will remain very important people. Distrify can be a great outlet for distributors and other third-party rights holders, too. It's also an essential tool for the new generation of 'producers of marketing & distribution' (as Jon Reiss calls them).

The fanciest player won't help filmmakers if they fail to identify their target audiences and to keep these audiences 'entertained' over longer periods of time, far beyond the actual film. In the past, it was all too easy to blame broadcasters for not letting you reach your perceived audience. Under the new model, it's entirely up to you to figure out where to find the audience, and their judgement may well be as brutal as the one of that commissioning editor...

The D-Word may actually become one of the new middlemen once we've added enough Distrify widgets as well as editorial content and promotional options. Our community has the potential to be one of the key places where people watch independent documentaries.

Edited Mon 20 Jun 2011 by Ben Kempas

Peter Gerard
Tue 21 Jun 2011Link

I like the idea of letting your audience be the new 'middlemen'.


Ben Kempas
Tue 21 Jun 2011Link

I guess you're referring to Distrify's affiliate scheme which gives everyone who shares the trailer a small share of the resulting sales. That's a brilliant plan indeed.


James Longley
Tue 21 Jun 2011Link

Aha. A master stroke.


Pablo Alvarez
Tue 21 Jun 2011Link

Great stuff guys, indeed, they are a-changing...


Ben Kempas
Tue 21 Jun 2011Link

Thanks guys. James, can we quote you on this?


James Longley
Tue 21 Jun 2011Link

Sure.


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