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Avatar_17f889c2a71a_64 Distrify and The D-Word announce strategic partnership

Members of The D-Word documentary community can now "sell movies socially" with Distrify. The Distrify player can easily be embedded in film profiles and postings on The D-Word. Further measures are planned to promote members' films to a wider public.

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Kurt Engfehr
Mon 20 Jun 2011Link

looks amazing! very excited to see how it works out. great work everyone! reminds me of music players that are working with Facebook and other sites like Reverbnation. love all the info about the film on the player.

Edited Mon 20 Jun 2011 by Kurt Engfehr

Doug Block
Mon 20 Jun 2011Link

It's a really user and filmmaker friendly widget that is EXTREMELY exciting. F*ck the middlemen!!!


Phil Hawkins
Mon 20 Jun 2011Link

Hello! I'm Phil Hawkins, director of BEING SOLD. I thought I'd join in the discussion. If you have any questions about Distrify from a filmmaker's perspective drop me a tweet @philmblog

We have uploaded a documentary to the player called "How did they shoot a feature film in two days?". I hope you'll all enjoy it.

You can also re-watch the discussion about Distrify, The D-Word & Being Sold at http://www.beingsoldthemovie.com/live/ (click on videos and you'll be able to watch it on demand).

Cheers!


Ben Kempas
Mon 20 Jun 2011Link

Thanks for dropping in, Phil. As we were able to witness, you already got quite a few sales during your launch. Could you share which of your 'products' of BEING SOLD are selling best?

Doug, while I know what you mean, I think 'middlemen' will remain very important people. Distrify can be a great outlet for distributors and other third-party rights holders, too. It's also an essential tool for the new generation of 'producers of marketing & distribution' (as Jon Reiss calls them).

The fanciest player won't help filmmakers if they fail to identify their target audiences and to keep these audiences 'entertained' over longer periods of time, far beyond the actual film. In the past, it was all too easy to blame broadcasters for not letting you reach your perceived audience. Under the new model, it's entirely up to you to figure out where to find the audience, and their judgement may well be as brutal as the one of that commissioning editor...

The D-Word may actually become one of the new middlemen once we've added enough Distrify widgets as well as editorial content and promotional options. Our community has the potential to be one of the key places where people watch independent documentaries.

Edited Mon 20 Jun 2011 by Ben Kempas

Peter Gerard
Tue 21 Jun 2011Link

I like the idea of letting your audience be the new 'middlemen'.


Ben Kempas
Tue 21 Jun 2011Link

I guess you're referring to Distrify's affiliate scheme which gives everyone who shares the trailer a small share of the resulting sales. That's a brilliant plan indeed.


James Longley
Tue 21 Jun 2011Link

Aha. A master stroke.


Pablo Alvarez
Tue 21 Jun 2011Link

Great stuff guys, indeed, they are a-changing...


Ben Kempas
Tue 21 Jun 2011Link

Thanks guys. James, can we quote you on this?


James Longley
Tue 21 Jun 2011Link

Sure.


Ben Kempas
Tue 21 Jun 2011Link

We should also point out that Distrify supports geo-blocking which will be useful if you don't hold the streaming or download rights to all territories.

Depending on which number is smaller, you can easily define the territories that are allowed or the ones that are blocked.

So go and upload your films! What's keeping you...? :-)


Daniel McGuire
Wed 22 Jun 2011Link

I just wrote a blog post about distrify. <http://danielmcguire.com/?page_id=82>


Daniel McGuire
Wed 22 Jun 2011Link

Distrify might want to adopt this as a slogan:

"Promote with Youtube, Profit with Distrify."


Ben Kempas
Wed 22 Jun 2011Link

Well said, Daniel.

I'm just coming from an intense day with DIY/web/hybrid distribution guru Jon Reiss (Think Outside the Box Office) who said to the Distrify team: "You guys really are on top of it!" His Edinburgh audience was equally impressed.


Ben Kempas
Fri 24 Jun 2011Link

Let this not be a one-way presentation. What questions do you have about Distrify and our collaboration? How can we assist you putting your films out there? What concerns do we need to address?


Peter Gerard
Fri 24 Jun 2011Link

Thanks James, Pablo, Daniel, Doug, Ben. Indeed, if you have any questions for us, please post them here!


Bill Lichtenstein
Sat 25 Jun 2011Link

Wow. Just wow. This is very hopeful and exciting and can't wait to try using it. It seems to address the question of the moment which is how to monitize work across the Internet. Great job!


Peter Gerard
Sat 25 Jun 2011Link

Thanks for the enthusiasm! Of course, Distrify is not a magic solution. We are merely trying to arm filmmakers with the best tools for independent online sales. It's all part of the changing marketplace that we've long been discussing on The D-Word, like with Think Outside the Box Office and Peter Broderick .


Ben Kempas
Tue 28 Jun 2011Link

Don't be so modest, Peter. :-)

I think we should remind people that they can all upload their trailers to Distrify even if they can't make their entire film available for streaming or download at this stage. You can just use the player to collect email addresses, accept DVD orders, or offer merchandise.

So who has tried it already?


Aaron Tait
Tue 28 Jun 2011Link

This is really spectacular! I love how Distrify uses modern web standards and isn't relying on Flash. Awesome stuff guys!


Ben Kempas
Tue 28 Jun 2011Link

Yes, it even works on your iPhone, iPad, or whatever you have.


Ben Kempas
Wed 29 Jun 2011Link

Here's another example for Distrify at work in a D-Word film profile: Cruzeiro (although I'm not sure why they uploaded it as 4:3 with letterbox)

They are offering a download to own.


Ben Kempas
Wed 29 Jun 2011Link

D-Worder Jeanie Finlay has the Distrify player in her film profile for Sound It Out (the Teeside record shop doc that was at SXSW, Sheffield, Edinburgh, and Silverdocs). This is an example of how Distrify can be used for ticket sales. In fact, the EIFF had chosen Distrify to host all of this year's festival's trailers.


Christopher Pavsek
Thu 30 Jun 2011Link

This seems like a very cool thing. Kudos to everyone involved!

A question, which perhaps misses the whole point: am I correct that Distrify doesn't have a website where one could find the films that are being distrified? It is entirely up to the filmmaker to have such a site for her/his own film, right?

But why not have a central Distrify site that does that as well, that lists all the distrified films? It seems like a fair bit of traffic might go to such a site and it could be an effective way to attract buyers. So if someone sees, for example, John Burgan's "Memory of Berlin" and buys it, they might then also say, "I wonder what other cool essay films this site has."

But like I said, I might be missing the whole point.


John Burgan
Thu 30 Jun 2011Link

[Hmm, well that would require "Memory of Berlin" to be able to clear all its archive rights for a DVD release in the first place <sigh> but nice idea]


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