Chris has a good point. Distrify needs a branded web location, a place where people go to browse documentary films and watch them in one place, a web doc channel in essence. This way they can establish themselves as a niche portal for doc films.
What they have right now is the technology to deliver the films and for the filmmaker to make a few dollars but there is no real marketing or sales to drive the audience to the specific players on specific sites, the filmmaker is in the same situation as before, they are still working to establish an audience but now they are giving away 30% of the income. Vimeo will probably do this at some point.
For example I have a film at Journeyman Pictures, they take care of everything network, VOD and DVD sales, they also take 30% [no set up cost] but they have a whole marketing department selling, not just my film but the footage too. And they do sell, more than I imagined for this film. And I do nothing as I really dislike that side of the business.