I will say one thing to D-worders. The support with Peter and Andy at Distrify is superb. You can tell they want to make this a great experience for us the indpendent film maker but also the customer. So far I am really enjoying the ease of this.... and the potential.
Members of The D-Word documentary community can now "sell movies socially" with Distrify. The Distrify player can easily be embedded in film profiles and postings on The D-Word.
Chris – I'm not a 'Distrifier' as such, but by all means, everyone should spread the word to everyone! (Needless to say, there's also plenty to re-tweet or share on FB.)
I did, Peter. That's quick results. I bet they all want discounts, knowing academics... were they interesting emails? It was the email list associated with the Visible Evidence documentary conference.
Got one from South Africa so far, just wanting to make sure we can work internationally and pay to non-US bank accounts, which of course we can. Cheers!
I have checked some other peoples sites on Distrify and it seems that everyone is automatically selling there stream version as a download for the same price. How do you change the price of the downloaded version of your film?
We recommend selling the download at a different price. I don't think many people are selling downloads yet, and most aren't selling at the same price. If you go the "LATER" section and there is no download available it shows you the streaming option, which is maybe what you're seeing. You can't actually sell the same file for streaming and download... yet.
We'll soon have some more enhanced features for selling downloads, coming in a week or so... Stay tuned...
What about coupons or some kind of gifting of the films. I see a scenario where I would like to sell my film generally, but also be able to make it free to view for certain people who i provide a code to. I think a private vimeo or youtube video could serve this need, but it would be great if a similar feature was available in Dristrify. I realize there is still an inherent cost – your streaming bandwidth – so perhaps the filmmaker can pay?
Oh gotcha, miss understood. The later section is just showing the streaming, I thought it was charging the same price fora download.
If I want a download version, if have to reuplaod my file?
That is a great idea! Filmmakers would be happy to pay that cost, to give out to people that we need to see our projects.
Presently it has to be a separate upload to sell a download, however I'm working on a solution to make this easier. Should be ready in a week or so.
Cameron, We've had a number of requests for this and it will be added to the list. We need to work out acceptable pricing for these "tokens" and a usability approach that makes it work smoothly and avoids potential abuse.. You're right that for now you can use YouTube or Vimeo for this kind of thing, but of course the pseudo-streaming offered by those platforms is not as robust for feature films, so we will come up with a solution in time.
Peter, Ben,I've been considering Distrify for the future, but looks like the time is NOW with this great opportunity offered to us here. So I am very glad to hear about this new partnership and look forward to seeing how it develops. It's also good to have the chance to learn more about your vision for Distrify. I have a couple of questions right off the bat. 1. Can the affiliate share be adjusted, if the filmmaker wants to offer them more and is willing to do so by lowering his/her own percentage of return? 2. If the filmmaker has a digital newsletter or email blast for fans, can the Distrify button be used within it? Thanks.
1. Yes, the filmmaker can offer more (or even ALL) of their percentage as affiliate commission. Distrify always pays the first 5% and the rest comes out of the filmmaker share.
2. We have a handy tool that lets you make an image version of your player so you can embed it in an email blast. You have to link it to the real player, since you cannot embed video in emails. Our partner Edinburgh International Film Festival used one in each of their email newsletters to great effect.
Peter, thanks, that flexibility for affiliate commission is super and also good news abut the tricky tool.
What are your ideas about distribution of a film that is actually a web series? I have been wondering about ways to present a web series that is in post-production now. We could share episodes on YouTube and then offer a DVD of the entire series via Distrify. I am thinking this is the best way to start, because we have to market and build viewership.
To distribute episodes individually, via streaming or download, how best to do that? With the Dsitrify model, we would have to present each episode with a button using a trailer. Or would we? Might there be a way to present a series of short films, with a listing that looks something like an album with individual songs for sale? There are some services out there for music, like Top Spin and partners, but a filmmaker has to make the adaptations, as far as I can tell. I would appreciate hearing your perspective.
I'm wondering what the maximum stream capacity is at a given time. I'm working with a producer who may get a huge amount of national and international publicity for his film concentrated in a short period of time. Thanks.
In reply to Beth Humpert's post on Mon 25 Jul 2011 :
You can add a number of short videos to one Distrify player. Just keep adding a "new product" and you can add as many videos as you like. Then you just need the one player/preview. You can either sell the shorts individually or group them together as a "package" like a deluxe edition. You can choose to make products "only in a package" or they can be $0.99 each or $5.99 for 10, just like an album. We haven't made a how-to video for this feature yet, but it's all there and some filmmakers are using it to great success. I'll embed an example below (note: this one does not show the packages to Germany, Japan or UK, due to geo-restrictions).
In reply to Steve Ladd's post on Mon 25 Jul 2011 :
Steve, we can handle pretty much any capacity. If you expect some extra publicity, please let us know and we'll boost up our resources, but they should expand dynamically anyway. Please let us know when you expect the extra hype though, and we can join in.
Peter, thanks for the info. Distrify handles the streaming and download of movie files only, is that correct? Sales and fulfillment of physical product are left up to the filmmaker. How are payments handled for these various sales, since you collect and distribute to filmmakers and affiliates?
Have there been customer service issues develop on streaming product, and if so, to whom does a customer go for a solution? Mini example- when I tried to sign up for email on Adventures of Power from the button you embedded above, I had problems. Could not 'continue.' Will try again later. Thanks.
We handle all payments through the player, and presently for physical merchandise you get an email notification to fulfil the order. This can also be sent to your fulfilment company, or you can get in touch with us and we can look at deeper integration options. As soon as payments clear to our account you can request a withdrawal from the Income Report on Distrify.
For customer service on streaming and downloads, we handle that for you. If there's a problem with a DVD or other merchandise, we will contact you and ask you to get in touch with the customer to solve the problem.
I will look into the Subscribe issue you are reporting..
Peter, I discovered that my registration to Distrify email list went through, even though it did not appear to on screen.
Hi Beth, yes, there was a display bug on that screen. Thanks for reporting it – my engineer fixed it straight away on Wednesday. Cheers
I uploaded my film, but now I'm wondering if the 53 minutes version would be better for on-line viewing than the 72 minute one. Any thoughts on that? Given the choice, do on-line viewers prefer shorter ones? My film is purely entertainment, about a group of radical puppeteers in Chapel Hill that perform huge spectacles in a primitive amphitheater, using recycled materials.
The audience would be primarily the puppeteering community, and secondly the eco/alt-theater crowd, a demographic I just made up.
Well, my upload failed (probably my end), so now that I'm starting from scratch I'll await to hear your thoughts on my question before trying again.
Using AT&T extreme DSL from the USA I was averaging 15 to 20 hours to upload HD files – so it's a pain because any one thing can easily stop the upload and you have to start from scratch again. You have to stick with it though and it will work. Safari browser works on smaller files – Firefox was terrible and Chrome works on larger files but Chrome was unstable ... just my experience. I do not and will not ever use Explorer.
The uploads mainly depend on the stability and upload bandwidth of your own internet connection. I've never experienced any difficulty here.
In the meantime, Dogwoof (a large distributor for indie docs in the UK, very active in audience engagement) has made a great part of their library available for streaming or purchase via Distrify players on http://dogwoof.tv – worth having a look.
I should say, we made some improvements to the Distrify uploader a couple weeks ago to help those with connection problems. It can now continue even if there are a few hiccups in the network.
Dogwoof has made a nice library indeed, and I'll again point out Jon's good work, since he now has a page to encourage users to take advantage of the reseller affiliate programme: http://emptymindfilms.com/watch-now/become-a-partner-its-free/
Peter – I'm wondering if you guys ever added a way to offer a free download or stream to distrify. I'm about to (or trying to, encoding is messing with me) join up with distrify, and one extremely useful thing would be to allow people to preview a film – like an academic considering purchase
This is a common request – something we hope to implement before long. Of course the main issue is that free is not actually free, so we have to build in the pricing model for free. Hope that makes sense!
I also just posted a feedback question on distrify; the only way to do so seems to be via some site called "get satisfaction", unless you have tweeter or facebook, etc.;
My upload appeared cropped, but it seems like there's no way to view one's own upload to see how it looks, is there?
Everything is cool now. Distrify gives prompt feedback. I'm now officially distrified. Send me some money! (I need to replace the trailer; it has a few extra frames at the start...)
I don't think i've sold a thing. To be honest, I didn't change them. They were the defaults!
Are you messing with me?
Well, the price for your download gets displayed as GBP 13.99 here (which would be USD 22.14) – and that for a 28-minute film that's almost 10 years old? I think that's too much. Might work for a new feature-length film but not for this, I'm afraid.
Also, what has been your strategy for promoting the film? Where is the player embedded? How many times has it been shared? What social media have you used to promote it?
Keep in mind that Distrify is a tool that enables you to deliver straight to your audience. It's not one of those distribution portals that will try and sell the film for you (or not).
Oh, it'll get embedded as soon as i update my website. but only there. i hear you about the price. i'll change it.
Well, the whole idea is to "sell movies socially" on the web. Being social involves some 'going out' on the web, my friend... :-)
Hey, all. I just finally took a look at Distrify since I have yet to upload a trailer of my film to my own site – although I only finished my trailer a couple months ago.
One issue I see is that customers need to sign up with Distrify or use their FB login in order to buy. That's why I chose Paypal over Google or Amazon checkout on my site when I sell DVDs: Customers don't have to be Paypal members if they don't want to. It's my guess that a number of people would rather not go through with the transaction rather than have to go through this hassle and risk spam, ID theft, etc. And offering FB login helps, but not if they aren't FB members – which I assume is the case for many of my customers.
A second issue is the inability to configure sales tax. I'd be using this for DVD sales, and this means that while anyone in my home state (CA) who buys from my site would pay tax, if they buy from the widget, they wouldn't (technically, the tax would be included). This is another reason why I had decided to go with Paypal over the other checkout options. They allow you to configure sales tax by zipcode range, rather than just state.
(I should add that if you sell products on Amazon via their Sell On Amazon service, i.e. Amazon Marketplace, they also expect you to include sales tax in your sales price. Of course, that's easier said than done, since only some of your customers will be paying tax, and of those, there may be different rates depending on their location!)
You don't have to sign up for Distrify specifically. You only need to enter your email address. We will then automatically create your account and send you a password to resume viewing later. All of this information is transmitted securely as well. We currently use PayPal in North America but will soon have other options, since many people don't like PayPal, and PayPal's payment screen deliberately makes the option to pay without an account very, very small...
Regarding sales tax, we can operate that in several different ways. We support transactions all over the world, which of course raises additional issues with sales tax and VAT.
The reason we want you to include postage and tax in your prices is because we want to eliminate any disappointment or surprise that a customer might see when they click to buy at one price and see another price on the checkout screen. Our sales reporting gives you enough information to know which transactions you need to pay tax on, and we are currently enhancing this reporting. Of course, if you have specific needs regarding tax, get in touch and we can discuss further.
I didn't notice that your offer Paypal as a purchase option. Could it be that the examples I looked at were by non-US filmmakers?
Your solution of automatically signing people up without them formally going through the process sounds like a good one. Is this the same if someone is buying a physical item?
Certainly, implementing tax and VAT for every customer is going to be a challenge. But, I think if you make it customizable enough for each filmmaker, then it can be done right. For US based sellers, following the way it's done in Paypal, where you can configure both a state and zipcode range, will prob cover the bases (although determining the exact zipcode range you need can be a challenge, as I learned here in LA). For sellers from other countries, you'd need to see how comparable services handle those details, but I'd guess it would be a matter of determining similar factors: country, state/territory, city, postal code. Obviously, it would be great if the software automatically figured all this out. But realistically, if you let each client configure the rules the way they need to be, that could be good enough... (although it might be nice to have some recommendations for major areas.)
The thing I'm unclear on is the digital end. Is tax ever charged for streaming & downloading? I took a look at Journeyman Pictures, after Nigel mentioned it, and I noticed that they charge VAT in Euros (and the one download I looked at cost even more than a typical DVD!).
We could talk about VAT all day... We have long conversations about it with the accountants regularly!
Most countries apply it on a national level rather than on a state/local level. I will discuss with my team what options we can look at, but we can allow you to sell in Europe without VAT as long as we disclose you as the seller in the receipt. I would guess Journeyman can't do this because they are a distributor rather than a service provider.
For physical items, we only need an email address if the user is paying with PayPal because we can collect shipping details from their PayPal account. If they are paying by card, we take their address before card details.
Payment options are based on what currency you are paying in as a customer, not where the filmmaker is. So if you try to purchase anything from us while in the US you will currently be directed to PayPal no matter what option you choose at checkout. Try it below, and you'll see what I mean.
I see what you're saying when I try to buy a DVD. However, I could swear that the first time, when I chose "streaming rental", it asked me for my name and city in addition to my email, and only then did it present me with payment options. Does that make sense?
Otherwise, I'm impressed with how much thought has been put into this. I'm considering embedding a YouTube trailer on my frontpage, but then having a link to embed the film, and using Distrify code for that. And of course, I'd use the Distrify version one on other sites.
Could you clarify how money transfers to the filmmaker typically works? Somewhere it indicated that there might be fees involved. Is that always the case with Paypal or bank accounts?
Another question: Where in the app do you link to the filmmaker's site? I don't see it in your example, but I think I saw it in some others.
Firstly, there's no point in using YouTube on your site. You can use Distrify and start engaging your audience straight away. YouTube videos can only link users back to YouTube, so they fail to convert viewers into customers or subscribers.
Name and City are optional for digital purchases, you can continue with only your email address.
Typically, PayPal charges a 1% fee for you to receive money from us if you're outside of the EU. We can also use ZashPay, which is a wire transfer that only costs $1, so if you wait until your income is sufficient, that can be a better option.
If you click "Share" the short-URL used there links to where the player is embedded on your site. Also, if someone has bought from you and they click the link in their email to resume viewing, it sends them back to your site.
In case you missed it in the IDFA craziness:
"Films Transit International has announced it is set to start making its documentaries available for public viewing on the web through a new strategic partnership with Scottish VOD specialist Distrify."
way to go Peter! You had traces of cream round your non moustache at Mezrab – didn't guess.
The reason I would embed YouTube on my own site is that I'm assuming that most viewers would watch it without clicking through to YouTube. Then, if they choose to purchase the $25 DVD, it's natural to follow the buy link on my site, which will direct them to Paypal and net me $23.98. If, on the other hand, there is a buy link in the trailer itself, they will just as likely click on that, and their purchase through Distrify will only net me $17.50.
Encountering the trailer on Facebook, a blog, or some other site, is naturally a different situation.
Regarding ZashPay, is the $1 fee their 75¢ fee + 25¢ to Distrify?
It would be good if there was a more obvious link to the filmmaker's site in the app. Many buyers want to learn more about the film beyond the trailer before purchasing. Doing a Google search for the title is one more step that may be considered to be not worth their while in the midst of a busy day. The fact that the share link brings them to my site would not help in such a case.
Well selling DVD's through Distrify is the wrong approach to me. Distrify is for instant gratification – stream now... watch now! I sell DVDs direct from my website and process credit cards in the site without leaving but DVD sales have plunged – in the last year over 40% from my site. We have cut the price 3 times and offered free shipping on my ten titles. Same with our Amazon sales – so It's across the board.
So we just moved to the streaming method and the ability to get the movie player and payment method on other websites and social networks.... thats where Distrify comes in – not with DVD's.
My bank charges $1 for ZashPay. We have no hidden fees. It's complicated for us to do US bank transfers, and I'm always trying to find the cheapest way to do this so you get the most money possible. If you know of a better transfer solution, please tell me.
I agree with Jon, DVDs are slowly on their way out. We of course support all merchandise so you can continue to provide options for different tastes.
Congrats, btw, on the deal with Film Transit. I take it that they have exclusive digital rights to the films that they are putting up. Otherwise, one would think that the filmmakers would prefer to do it themselves, rather than having to split the money with a distributor. After all, that's the model that you're pushing.
This may be a better question for the streaming topic, but with the rising popularity of streaming/downloading, do you find that most people are watching the films on their laptops, tablets, and phones? I'm in the minority of people that have a dedicated home theater PC hooked up to my plasma TV (and both my TV and blu-ray player connect to certain streaming services), so I always try to watch films on the TV. I have a sense that most people don't connect their laptop to the TV either. That means that even if they have Apple TV or the Roku box, they won't be watching content from providers like Distrify on their TV.
David and Doug, sounds like you two need to have a date here
Some filmmakers prefer DIY, others do not. With Films Transit we are setting up a model that should be the best of both worlds.
We do have some people watching Distrify films on their Apple TV and others using other boxes. You're right that most people do not have their TVs connected to their PCs, and it's also true that most people who have bought TVs with built-in wifi/internet don't actually use it. For streaming, most people are using their PC or laptop. For downloads we don't know. Also, tablets are certainly more popular for viewing than phones, but people discover trailers on their phones, since that's where a lot of Twitter/FB traffic comes from. So we suppor them all.