Hi there! I'm new so hope I'm doing this all right!
My story is that I've got a great general interest educational documentary series idea. It's going to include many episodes (each following basically one subject) that will be shot over a long period of time (the series will be shot over a long period of time, each episode will take about 2 weeks to shoot). The problem is I really don't have any idea as to how to get started. I have studio film experience, but only on the marketing side. Basically, I have many questions which I hope you all have the answers to and I'm hoping you'll share your expertise with me Hopefully one day I'll be at the level where I can share my expertise with everyone else!
What do I need to do to get started? If for the first couple of episodes I will be just following around one person, do I need to hire just one camera person (digital) and a boom operator on a payment differed basis?
Basically, initially I just have to follow a person (who will be the subject) throughout their week. I will choose someone who has limited locations and interacts with not so many people, just so start simply. Should I just worry about getting footage first? In which case, who do I need to hire? A cameraperson (do digital cameras come with great sound, or do I need to hire a boom operator too?). Then do I need to hire an editor? What should I offer them in a standard deferred payment agreement? Again, I want to be fair. A percentage, an hourly fee?
I know I could take some camera classes, but I want them to be professional quality, not shaky.
How will this footage they get be stored? It's going to be digital, so I can just store it on a virtual server, or ask them to hold on to it? Or is the footage just stored on a digital tape, so I don't need to store it anywhere? Yes, I really don't know about this!
Do I need to figure out the formatting/runtime in advance before shooting? For example, let's say I plan on distributing the episodes on my own website, but I would like to have the opportunity for this series to air on public television or something –do I have to keep that sort of formatting/editing in mind in advance before I start shooting to be sure it'll be okay to air on public television, or will all the original footage just be recut to fit the format of the particular method of distribution? Is this not something I need to think about at all at this point?
Then once I have this video edited, should I put it online to show to potential advertisers?
How do I go about getting advertisers, and when should go about getting advertisers?
Should I make one finely crafted episode to show to potential advertisers? Or should I pitch the idea to advertisers before I even start shooting, that way I can pay the small crew I hire right away rather than do a deferred payment agreement?
Do I need to decide the business model/method of distribution before I start filming and editing? My original idea was to just have my own website with tons of my own videos that people could choose to rent or download. I think the best model out there might be free for the user or ad supported. I'm also willing to have people pay like $2 to rent it. If they can download it online, is there any way to make each episode non duplicable so that it won’t be spread around? How does itunes stop it from being duplicated?
What sort of releases do I need if I am following the subjects on certain locations, such as their workplace or school?
Non-Profit versus For-Profit: or is there some sort of hybrid?
If I do decide for this series to be fully free for the user and to be fully advertiser based, how much money can I expect to make? How much could I expect to change an advertiser? How do they decide how much they'll pay you – based on click through rate?
If I elected to go the non profit route, I'm pretty sure this would be eligible for grants, but would that limit me to only air in certain venues? If I went the on profit route, could I show my work for free on my own site, but still expect to get paid a lot per episode, with residuals, etc? Is there such a thing as a hybrid non-profit for profit where I could accept advertiser funding and also make a strong revenuer for myself? How would I pay myself, if I went for profit, as writer/producer (I believe the laws are that it has to be a reasonable income)?
Are the business models something I need to figure out first or can figure out later – should I just worry about getting the footage now and working on how it will be distributed later?
As you can see, I’m a bit paralyzed by all these questions before I’ve even begun. Can someone tell me what I can do to get started now? Should I just worry about getting the content on tape first and then figure out the rest later? If someone could just tell me the steps, I’d be ETERNALLY GRATEFUL.
I'm open to any suggestions, advice, book recommendations, anything.
Thanks so much, Theresa