Vereja

Igor Andreev - a crochet designer from the Russian countryside, upcycling unwanted garments, curtains and tablecloths to fairy tale dresses and off-the-wall face masks. The outfits he creates are not only pieces of art, but also a nice example of craftivism - where fashion can be sustainable and show something that comes from within at the same time. As a schoolboy Igor was denied to enter the crochet club - it is considered in Russia, that “knitting is for women”. But he insisted. And now a little brand “Vereja” (named after the place where the designer was born) is becoming a world-famous.